Social media has changed the whole gaming industry. The gameplay is born in social networking into a new industry worth billions of dollars. Social media also gave birth to gaming companies become new giant in the world.
It is one giant Zynga, a game maker that recently stole dunia.Inilah company in a very short time emerged as a giant game in sosial.Inilah media company that makes giant companies that have dozens of years in the gaming world tremble.
Zynga becomes a “giant” is not without alasan.Setiap month there are 250 million active users play a new phenomenon called social games, which is a game that is integrated with social media. Farmville, Mafia Wars, Zynga Poker, FrontierVille, and Cafe World is a game that was very popular in Indonesia.
But, that makes the horror of the competitor is Zynga developments such cepat.Tidak less than 250 million online users who play games every month they achieved in less than two tahun.Ini show how fast this game is a social business tumbuh.Dalam first 9 months of This course, Zynga recorded a net profit of USD30.7 million of their total revenues amounting to USD828.9 million.
Zynga was founded in 2007 by Mark Pincus who has been poor across the world TI.Nama company that was taken from his bulldog it really brings hoki.Zynga into social gaming business right now is social networking boom. Pincus did agresif.Di business strategy under its control, Zynga actively perform various acquisitions and open offices around the world.
They had mengakuisisiYoVille, social gaming company that is quite popular. While the game studios they spread from Los Angeles to Beijing and Tokyo. Probably not many are aware that Zynga is already entered the market Indonesia.Sejak Last October they took the online payment company Indomog and launching Zynga Game Cards.
Playing cards for the 100,000 Rp20.000 is useful to buy virtual goods in games like CityVille, Farmville, Mafia Wars, Zynga Poker up. Peak, on Dec. 15 Zynga plans to offer shares to the public or the prime initial public offering (IPO). They need an injection of fresh funds to develop the company becomes greater.
By registering a company to a stock exchange Nasdaq (coded ZNGA), they are targeting can raise fresh funds worth $ 1 miliar.Total there are 100 million shares-14, 3 percent of the total shares of Zynga, which can be owned by the public with prices ranging from USD8.50-USD10 per share. If in mid-December sales results of their shares as expected, IPO Internet company’s new four-year-old will become the largest in the United States after Google in 2004.
In valuation, the value of intact Zynga will be expected to reach USD10 billion (Rp89 trillion), or just a notch under the Activision Blizzard Inc., the capitalization value of $ 14, 2 billion, leaving another giant who has decades of working in the gaming world: Electronics Arts (EA) with valuation $ 7, 69 million.
Fickle
In just 4 years Zynga’s social gaming company grew into the largest in dunia.Langkah they seemed unstoppable. Moreover, eMarketer survey agencies to assess the social gaming market will grow by 19 percent in 2013. However, not all steps in the future Zynga will mulus.Ada one consumer berbahaya.Bahwa gaps in social gaming phenomenon tends fickle.
“It is true that the current market cap in the game continues membesar.Namun social media, there is no guarantee that within 6 months of social gaming is still so cool to play something,” said eMarketer senior analyst Paul Verna. Sam Hamadeh, CEO PrivCo firm, noted that the average user Zynga games per month decreased by 8 million people in the last two quarters.
He predicts future market share will continue to be sucked by Zynga competitor who makes the competition more fierce. Eric Jackson, founder of investment firm Ironfire Capital considers that the social gaming industry is like music or film industry. “There will always be a need to search for music, or in this game, who can score hits in the future.
Can Zynga continue to do that? “He said. Other analysts see the relationship with Facebook Zynga very unik.Di one hand, Zynga to be superior because it offers a platform game in Facebook that already exist and can pass the offline retail distributors in general.
On the other hand, the dependence of Zynga on Facebook also puts the company at a disadvantage. Without Facebook, Zynga had to choose whether you want to develop games on platforms such as IOS or Android.Posisi like this makes Zynga just got sight of one eye.
“Ultimately, they (Zynga) is just an ordinary game development company. They get too much hype, “said an analyst
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little about Mark Pincus (Zynga CEO)
Mark Pincus was born in Chicago, USA on February 13 1966.Lulus with an MBA, Pincus had worked at AT & T Cable.Setelah year of work he joined Columbia Capital as vice president.
Pincus started in this company are interested to learn TI.Pada Pincus started 1995 by launching its first step Freeloader.Dalam Freeloader was acquired seven months with a value of $ 38 million. In August 1997, Pincus founded Support.com.
At the age of 37 years or the year 2003, Pincus founded Tribe.net, before he founded Zynga on 2007.Nama was taken from the name of his bulldog. Currently Zynga claims to be king of the largest social network game on the internet.
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