Twitter, which was originally just a microblog site, has now become one of the largest marketing medium. Realizing this potential, management Twitter preparing to develop larger. One of them by adding revenue from advertising.
So, starting next year do not be surprised when you will find many ads appear in your Twitter timeline. The existence of display ad for some people is very disturbing. However, some users it also welcomes advertising on Twitter. However, a business will not be profitable if there are no ads, let alone Twitter is a free social networking site.
EMarketer pollsters assume that the prospect of Twitter in the future will still more likely to increase. Even Twitter predictable revenue next year will increase 86.3 percent to 259.9 million U.S. dollars compared to revenues in the year 2011.
Debra Aho Williamson, analyst at eMarketer stated in terms of involvement of users, Twitter has a number of user involvement is better than Facebook, although the number of Twitter users far less than Facebook users.
The report also mentions that ‘clicks’ prices on Facebook rated lower than ‘clicks’ on Twitter.
Nevertheless, Twitter also has not released officially on the involvement of users in clicking on ads in Twitter. But one of its advertising partners, research institutions Lab42 EA through praising Twitter stating precisely because there is involvement of users in the UK by 11 percent for campaign advertising products that are promoted through a tweet on Twitter.
Unfortunately, on the home page there is no link Promoted Twitter Tweet, Promoted Trends, or Promoted Account from one of the advertiser or user. Twitter was also not divulge the price for the program or promotional campaign account. However, Wall Street Journal account ever-promotes by Twitter reportedly had to pay 100,000 dollars for every tweet that campaigned.
It seems Twitter is still shy to openly sell advertising. However, next year Twitter will be more aggressive in marketing the company’s advertising in order to increase revenue.
Now Twitter is expanding its sales office which allows to get advertising more widely. Last September, Twitter also opened a sales office in London. In the same month, Twitter immediately accept advertising, though political.
Although the business continues to grow, Twitter does not necessarily rush to become a public company or go to the exchange. “There are no such plans. We used to work alone and develop business in a way that we want,” said Twitter CEO Dick Costolo to the media at the Mercury News in December 2011.